I find it hard to get too excited about car insurance. After all, my main interaction with them in the past has been to either pay them money, or make a claim after which I have to - of course - pay them more money.

So I found the following practice in Israel to be quite refreshing to say the least. After all, where else does your car insurance have an automated phone system to call customers to wish them a happy birthday –

with a special adjustment on Saturdays to wait until after Shabbos to make the call?

I still don't like to have to call my car insurance. But once a year I don't mind when they call me.

Laura Ben David