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Zionism
The NBN Tweetup

Social media superstars Jeff Pulver (on the left) and William Daroff (2nd from right)

June 25th and 26th saw the very first Nefesh B'Nefesh social–media powered 'tweetups' in New York City and Teaneck, NJ, which drew over 100 people. Entitled “Social Media: The Israel Connection”, the event was geared toward Israel-engaged Jews in the Tri-state area who are active in social media. The schedule included networking and targeted discussions focusing on utilizing social media as a bridge between Israel and the Diaspora, and allowed time for the excited participants to mingle with people they had only spoken to before online.

The highlight of the event was targeted mini-presentations by popular social media personalities, including Vice President for Public Policy and Director of the Washington Office of The Jewish Federations of North America William Daroff; Internet Entrepreneur Jeff Pulver; JTA journalist Adam Soclof; Editor of the popular travel website yeahthatskosher.com Dani Klein; and Co-founder of the Kosher Media Network Jamie Geller. Jamie dropped a bombshell at the event when she surprised the applauding audience by announcing publicly for the first time her plans to make Aliyah this summer.

The hugely successful event was livestreamed and livetweeted using the hashtag #nbntweetup which generated huge buzz, and opened up conversations about Israel among Diaspora Jews. The attendees were all thrilled to be there, happy to be engaged in some way in the Israel conversation, and delighted to have a way to be a part of the wider Nefesh B’Nefesh network even if they aren’t ready to make Aliyah themselves.

For those who still don’t quite understand what tweetup is, this tweet from the event explains:

@kornbluhblog: What's the difference between Twitter and #NBNtweetup: A Smile..."